As the world turns its attention to Cannes for the grand finale of the most iconic film festival, fashion is preparing for a moment of substance as much as style. HBL, a global luxury consultancy known for merging elegance with authenticity, proudly announces that Agnes Wade—its ambassador and a transformative figure in the fashion world—will grace the 2025 Closing Ceremony.
Agnes Wade’s presence on the Cannes red carpet is more than ceremonial. It is a symbol of evolution in an industry often driven by tradition. Petite, dynamic, and unwaveringly driven, Wade has broken through modeling’s rigid standards and emerged as an icon of empowerment, diversity, and inclusion. Her presence at Cannes echoes far beyond the flash of cameras—it’s a statement that fashion can walk hand in hand with values.
A Legacy Built on Purpose
Agnes Wade’s journey from business student to beauty mogul and globally recognized model defies every convention the industry once held sacred. Armed with a degree in Business & Finance and an MBA from London’s Imperial Business School, Wade had the makings of a corporate leader. But her heart beat for something more creative, more disruptive. That passion led her into fashion—a world where she would not only find success but also meaning.
As a petite model, Agnes faced challenges in an industry that idolized towering height and homogeneous aesthetics. Yet she turned these very differences into strengths, becoming one of the most celebrated figures in modern fashion. With 88 magazine covers across the globe and regular appearances at fashion weeks in London, Paris, Milan, and New York, she has proven that style knows no size.
Using Fashion as a Platform for Change
At the heart of Agnes Wade’s mission is the belief that fashion should reflect the full spectrum of human beauty. Her advocacy isn’t performative—it’s active and deeply personal. She mentors young models from underrepresented backgrounds and regularly speaks out about the need to reform the industry’s outdated standards.
Her work has not gone unnoticed. Wade is set to receive two major honors at the Women of Heart Awards in London this November: the Women Supporting Women accolade and the Advocate Voice for Model Inclusion 2024 Award. These awards underscore her unwavering dedication to giving a voice to those traditionally sidelined in fashion.
Empowerment Through Enterprise
Agnes Wade’s influence extends beyond the runway. As a former fashion boutique owner in London, she has always had a clear grasp of the business side of beauty. Now, with the upcoming launch of her luxury fragrance “Inséparable,” she is blending sensuality with storytelling—crafting a scent that speaks to resilience, connection, and grace. The fragrance, already generating anticipation, is another avenue through which Agnes communicates her core message: empowerment is always in style.
In addition, her role as a jury member for the 2025 Face of WOHA Fashion Goddess Icon Model competition positions her to help shape the future of fashion. Alongside founder Desziree Richardson and other industry leaders, Wade will champion new talent that reflects the diversity she’s fought so hard to spotlight.
Cannes 2025: A Red Carpet With Purpose
As Agnes steps onto the red carpet at Cannes 2025, she carries with her more than designer couture. She brings stories of defiance, strength, and transformation. For HBL, her participation in the event is a celebration of values-driven luxury—where every choice is intentional, and every appearance holds meaning.
“Agnes stands as a powerful voice in fashion,” says a spokesperson from HBL. “She represents what we believe in—authenticity, elegance, and progress. Her presence at Cannes reflects not just a moment of glamour, but a movement toward meaningful change.”
Redefining the Model Mold
For every woman who has been told she doesn’t fit the mold, Agnes Wade offers an alternative: break it. Her journey—from business school to the world’s most elite runways, from boutique owner to global brand ambassador—is a blueprint for boldness. Through her mentoring, advocacy, and visionary leadership, she continues to pave the way for a future in fashion that is inclusive, dynamic, and rooted in purpose.
Looking Ahead
Agnes Wade’s story is far from complete. With new ventures on the horizon and a growing influence in both fashion and social advocacy, she is poised to continue making waves. Whether through mentorship, fragrance, or the flash of a red carpet camera, one thing remains clear: Agnes Wade is not just walking the runway—she’s walking into history.
As Cannes 2025 nears its close, all eyes may be on the stars—but thanks to Agnes Wade, many will leave with their hearts stirred, too.
