Vanessa

Vanessa

Vanessa Selit, a USA-based contributor to CEO Chronicle, is a dynamic writer covering leadership, business trends, and innovation with clarity, insight, and impactful storytelling global.

Breaking the Mold: How Lisa Craft Built Two Purpose-Driven Businesses on Wellness, Adventure, and Grit

When Lisa Craft talks about starting a business, she doesn’t mention seed rounds, pitch decks, or a Silicon Valley address. Instead, her entrepreneurial journey begins under the golden California sun, with a surfboard, a donated computer, and the grit to believe she could build something meaningful from scratch. If you ask Lisa, her journey is not a typical tech founder’s tale—and that’s exactly the point.